Product quality equals price in importance. For first-time purchases, customer reviews, competitive pricing, and accurate product descriptions all carry equal weight (25% each) in consumer decision-making.

High-value customers remember personalization more frequently. Customers who spend at least $100 with a brand are more likely to remember personalized discounts or offers, and are more likely to say brands should be personalizing content more often.

Organic social remains powerful. Nearly one-third (29%) of consumers discover new retail and ecommerce brands through organic social media, making it a critical channel for acquisition. 

Reducing operating expenses is smart business. But rather than making across-the-board cuts, consider consolidation for better total cost of ownership.

When you consolidate from disparate tech solutions to a B2C CRM, you can put marketing tactics in place that just weren’t possible before—and increase your revenue per recipient while you’re at it. For example, with customer data flowing into a single source of truth, you can better segment your audience and therefore your messaging to make sure price-sensitive customers vs. loyal customers are getting the right information for them.

Of course, you can also save on tech costs. When meal kit brand Daily Harvest switched from a fragmented tech stack to a consolidated approach with Klaviyo and Shopify, they reduced tech costs by 18% while saving over 50 developer hours monthly. Their marketing team gained efficiency too—two marketers now run their entire email program, easily pulling segments and building campaigns.

When acquisition costs rise, retention becomes even more valuable. And the type of personalization existing customers say they value most, according to our future of consumer marketing report, are personalized discounts and offers.

Ruffwear, an outdoor dog gear brand, uses Advanced Klaviyo Data Platform to identify which disengaged customers are most likely to return, then focuses their retention efforts accordingly.

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“Getting the right discounts to the right people at the right time gives us better margins,” explains Ernie Kucera, digital mMarketing manager at Ruffwear.

The results speak for themselves: Ruffwear’s discount rate dropped 10% YoY, while overall revenue grew 9%. Their targeted approach to discounting improved margins without sacrificing growth.

You don’t need to use an additional Klaviyo product to bring this to life, though. With tools like dynamic content blocks, segmentation, AI-optimized forms, in-app mobile marketing, and Customer Hub, you can easily make sure the right offers and loyalty points show up for the right customer at the right time—every time. 

AI isn’t about replacing team members—it’s about multiplying their impact. Harney & Sons, a family-owned tea business, uses Klaviyo’s AI-powered Marketing Analytics to identify “air leaks” in their retention strategy and automatically trigger personalized re-engagement flows.

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When they sent a targeted re-engagement campaign to “At risk” and “Needs attention” segments, the average order value was 21% higher than their overall AOV. Similarly, their RFM-triggered sunset flow significantly outperforms their previous time-based approach.

“Klaviyo’s Marketing Analytics has allowed us to grow,” says Emeric Harney, marketing director at Harney & Sons. “It recommends new flows that can close little air leaks in our retention, which has been really helpful.”

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Klaviyo AI can help you, too. From our email subject line generator and segments AI to review sentiment AI, built-in AI is always learning from your store’s data, making smarter recommendations that make the most impact for you right now.