Discover proven tactics to win
Q4 2025

For marketers, Black Friday can never be business as usual.​


Whether you’ve run one Black Friday campaign or too many to count, you can’t break through the retail flurry by repeating what you've always done. 


This toolkit isn’t just a collection of tips to win Black Friday. Every piece of advice is based on what worked for 169,000 global brands that saw the most success using Klaviyo for their 2024 Black Friday campaigns.


You bring the creativity. We’ll provide the data-backed guardrails—in the form of 5 straightforward steps, with actionable templates, checklists, and proven strategies based on your business size.

Perfect your Black Friday strategy with this 5-step plan

01

Grow your marketing list

What you'll learn:

  • The optimal number of sign-up forms
  • Ideal website conversion rates
  • How to get SMS opt-ins

02

Send weekly campaigns

What you'll learn:

  • When to start sending
  • How often to send
  • Target open and click rates

03

Optimize your flows

What you'll learn:

  • How many automations you need
  • What types of flows to set live
  • The most important automations

04

Personalize your messages

What you'll learn:

  • What percent of your sends should be segmented
  • How many segments to have set up
  • What percent of your audience wants more personalized messages 

05

Address economic uncertainty

What you'll learn:

  • How to improve total cost of ownership through consolidation
  • How to use first-party data to better segment
  • How AI can help you grow more efficiently

Win more sales this Black Friday with Klaviyo

Over 169,000 global brands use the only CRM built for B2C to power smarter digital relationships—not just during Black Friday, but all year long.